NEWS

La Colombe® Joins Gray Gaulding and Premium Motorsports at the Pocono Raceway

Gray Gaulding will drive the La Colombe Draft Latte™ car at the Pocono Raceway Overton’s 400 on July 30 

Mooresville, N.C. (July 19, 2017) — La Colombe, a leading coffee roaster and ready-to-drink coffee disruptor, is proud to announce a partnership with Gray Gaulding and the Premium Motorsports team. Gaulding will drive the No.15 La Colombe Draft Latte Chevrolet in the upcoming Overton’s 400 at Pocono Raceway on July 30.

 

La Colombe is committed to fueling people and their missions with the revolutionary Draft Latte. The Draft Latte is a first-of-its-kind, ready-to-drink coffee beverage that delivers the full taste and texture of a true cold latte.  With over 25,000 points of distribution within conventional retail, drug, and broadline food service, La Colombe is one of the category leaders in dollar growth and its new innovations are now available nationwide just in time for the racing flag to wave.

 

“I met with Gaulding when he was just 17 years old and he shared his dream to become one of the best drivers in the nation,” said Todd Carmichael, CEO and Co-Founder of La Colombe. “He inspired me with his drive and ambition. We, at La Colombe, are built on drive and ingenuity. We see what is possible and push to go beyond that. Gaulding is no different.”

 

La Colombe, who has changed the ready-to-drive beverage world through engineering and innovation, launched the Draft Latte nationwide back in February. Today the Draft Latte’s existing lineup includes the original Draft Latte, Vanilla Draft Latte, Mocha Draft Latte, Triple Draft Latte, Coconut Mocha Draft Latte, Coconut Draft Latte and the Chai Tea Draft Latte.

 

“I’ve known Todd (Carmichael) and Kyle (O’Brien) for a few years and we’ve looked at ways to partner but it had to be at the right time for La Colombe” said Gray Gaulding. “I’m excited to have the La Colombe Draft Latte car on track next week at Pocono. I’m looking forward to racing close to the La Colombe headquarters in Philadelphia.”

 

Don’t miss any of the action from Pocono Raceway and the Overton’s 400 broadcast live on NBC Sports, Motor Racing Network, and Sirius XM Chanel 90 on Sunday, July 30 at 3:00 p.m. EST.

 

For more information on Draft Latte, the nutritional value, or to find out which retailers is carrying the can, visit La Colombe’s website or follow along on social using #DraftLatte.

 

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About La Colombe:

La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 25 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2017. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE© – the world’s first-ever textured cold latte.

 

 

About Premium Motorsports:

Premium Motorsports is an American professional stock car racing team that currently competes in the Monster Energy NASCAR Cup Series and the NASCAR Camping World Truck Series. The team fields the No.15 Toyota Camry and Chevrolet SS full-time and the No.55 Toyota Camry and Chevrolet SS in The Monster Energy NASCAR Cup Series. In the NASCAR Camping World Truck Series, the team fields the No.49 Chevy Silverado.

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